Strategic Marketing and Management PDF
By:Howard Thomas,David Gardner
Published on 1985-03-06 by Wiley
This contributed volume provides a forum for research in strategic marketing and for examining the links between strategic marketing and strategic management. Topics include concepts of planning in strategic management; planning techniques and their role as strategic inquiry systems; competitive strategy and strategic competition; analytical modelling in strategy; generic strategy marketing prescriptions; and future conclusions and research directions.
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Book ID of Strategic Marketing and Management's Books is aeapvAEACAAJ, Book which was written byHoward Thomas,David Gardnerhave ETAG "7QzLUWb1EZg"
Book which was published by Wiley since 1985-03-06 have ISBNs, ISBN 13 Code is 9780471904236 and ISBN 10 Code is 0471904236
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Book which have "520 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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